At PMP, we're a part of your marketing team, delving deep into your entire
direct marketing program, examining its strengths and weaknesses, assessing
your goals for acquisition, retention and cultivation, and evaluating your
program potential. We then use this information to build a short-term and
long-term strategic plan, including a fully integrated campaign—from
initial conception, through to detailed and cutting-edge analysis of the
results.
PMP has a proven track
record with many different industries, including financial services, retail,
hi-tech, non-profit and more.
PMP’s world-class creative team can help you develop innovative creative
for direct mail campaigns, websites, supportive e-mail and collateral
materials. From writing copy that can make the sale, to designing an
envelope that gets opened, PMP is committed to getting results—and we have
the awards to prove it. Our creative talent has been honored with multiple industry awards. And
with our eye always firmly on your advertising budget, we make sure that
your brand is instantly and consistently recognizable on each and every
campaign.
Whether you're casting a wide net for potential customers, or targeting a
specific population, PMP can get the names that get you results. With 22
years of experience in acquiring lists of prospective customers for retail,
financial services, hi-tech and non-profit organizations, PMP is adept at
acquisition. We can broker cost-effective deals for you, and we have buying
power—in the first half of 2007 alone, we acquired over 15 million
acquisition records.
At PMP, we believe that data is the most important element in your
marketing campaign. That's why we continue to develop our extremely
effective proprietary data management system to maximize your results and
give you the highest return on your investment. Whether you need to build a
database from scratch, or you want your existing database to be enhanced
into a fully relational conduit, PMP can help create and manage a custom
database solution that will ensure successful, data-driven direct marketing
for your company.
PMP has a full-service lettershop on premises, including printing, bindery,
personalization and mailing. Our quality, attention to detail and data
security are unsurpassed, and we also maintain a strong relationship with
the Post Office, with in-house pick up, or full BMC shipping. For large
mailings, we can establish a complete drop ship management system that gets
your mail into mail boxes, coast-to-coast, on schedule.
PMP has an unparalleled passion for back-end campaign analysis and
reporting, and our one-of-a-kind, proprietary job system means that you
will have unprecedented and immediate access to campaign status and
results. As a client, you will receive your own PIN for logging into PMP’s
state-of-the-art job management system, which can give you real-time
dashboard analysis, personalized reports, complete, up-to-date testing
metrics, roll-out analysis and more. This comprehensive system ensures that
nothing gets lost, and provides the entire PMP team—including you—with
information about every aspect of every job.
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